The corporate image unifies all the company’s communications
In our opinion, the Corporate Image is more than a logo. It is the collection of elements identifying a brand as such. Brands were created to differentiate or highlight a product or services. Today, brands are intangible and emotional, representative and create a direct link with consumers. Brands are a key part of the business strategy of a company.
The corporate image unifies all the company’s communications to create a powerful and recognizable identity, through its shapes, colours, typography, layout, treatment of information….