The task was to create branding and naming for a string of low cost gas stations in Madrid.
The name chosen was "Selfie, low cost gas stations." Selfie is a very actual word. The station features a young and innovative concept, very close to its target audience. Do it yourself is the concept of low cost gas stations, Selfie the word that identifies it.
For the logo design, we employed a simple typeface Helvetica font. We use one of the elements of the selfie mark to visually create a nozzle set (with the letter f) pouring liquid onto a tank (point i). The whole is harmonious and simple for readability and enhance brand visibility.