Corporative Image for Beholistic Guadalmina

RESUME

This time we were tasked to design the corporate identity of a new company, Beholistic, a Holistic Center located in Guadalmina, which provides services such as pilates, yoga, reflexology, lymphatic drainage or Ayurveda. Since the beginning of the project, the client wanted us to avoid the usual stereotypes about "healing" or "mysticism", which are often the typical ideas related to this kind of business. Therefore we focused on highlighting one of its major services such as reflexology using the image of a human foot.