The Tourist Board of the Costa del Sol gave us the task of solving the problems of communication of the Language Tourism. Within a campaign segmentation and specialization of all their tourist offer, we created a brand clearly differentiated from other segments and from its competition.
The brand “Hello, learn English, study in Malaga” is directed to the foreign youth and to those businesspersons wanting to improve their linguistic skills.
The students are not just students, and certainly not considered tourists. These are people who come to be enriched by a culture as a whole, which is essential for learning a language, understood as a process of communication between people and learning through feelings and experiences.
We are competing with destinations leaders as “La Cuna del Castellano”, or “El Castellano perfecto” (Salamanca – Valladolid), or with other cosmopolitan offers as Barcelona or Valencia. Our differentiating factor lies in the way of life, that makes Málaga – Costa del Sol an unique destination with its University with an excellent academic recognition, an extraordinary climate, safe and well connected, and a multi-cultural and leisure offer worthy of a leading destination.
hola! is the Spanish word best known internationally. hola! means an increased emotional greeting by the exclamation point that emphasizes the cheerful and warm feeling. hola! welcomes you in a friendly and direct way, close and relaxed.
it is an open and versatile logo with multiple interpretations and possibilities of playing without losing the identity of the brand.
The logo was launched in 2013 under Fitur, where High Couture designers Montesco gave life to a Collection made exclusively for the brand. At the same event, which was held last January 30 at the Westin Palace Hotel in Madrid, there were also two other brands also created by the team of Image Consulting.