Cultural segment complexity is due to the large number of actions that normally covers. By inertia, always we think of monuments, museums and history, but goes much further. Within the cultural segment are included the City Breaks, Romantic Breaks, Concerts, Carnivals, Easter, Food, Flamenco, sculpture, photography, painting …
We started from the idea that tourists prefer to see themselves as travelers. Travelers seeking experiences that will enrich their stay. So we subtitled the logo to reinforce the cultural character of the destination: Smart Travelers
We used degraded warm colors simulating spotlights on stage to cover the different facets of cultural segment.
Culture lovers brand was presented along with other – also designed by Imagen Consulting – at FITUR on the 31st of January at an event held at the Westin Palace in Madrid. The creativity of the event was applauded by many agents and media. In that event Malaga fashion designers,”Alta Costura Montesco” gave his personal view of the destination creating a fabulous collection.